Bernays drew on his uncle’s work to sell products by appealing

This school of sales was invented by Sigmund Freud’s nephew Edward Bernays, the “father of PR” (foremost among those addressed by Hoover in 1928) and an engine of early consumerism. Bernays drew on his uncle’s work to sell products by appealing to humans’ innermost desires for freedom, for instance; for a certain way of life. Next he set his sights on restructuring American democracy itself.

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