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Female shoppers just aren

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It wasn’t long ago that J. Crew was the envy of theretail industry. Its distinctive look well made cheap moncler coats basics bedecked with a splash of sequins or a door knocker sized necklace stood out from less adventurous retailersin the same price range and helped the brand triple its revenue between 2003 and 2013.

moncler mens jackets And yet 2014 marked cheap moncler jackets sale a turn in fortunes for the retailer. The company recently reported that sales at its stores open more than a year in 2014. In the crucial holiday quarter, the brand’s financial picture was especially cloudy, with revenue decreasing slightly to cheap moncler jackets $620.7 million and comparable sales sliding 5 percent. moncler mens jackets

cheap moncler sale In a rare appearance ona conference call with analysts, chief executive Mickey Drexler offered several reasons for what he called “a tough year” for his company, including a decline in mall traffic, intense competition and shoppers’ fixation on promotional prices. cheap moncler sale

And yet the biggest problem of all, Drexler said, was one of J. Crew’s own making: Itfilled itsstores with clothes that women really just weren’t into.

moncler outlet “We’ve made some mistakes,” Drexler said, moncler sale outlet including “missteps in our iconic classics.” moncler outlet

cheap moncler Drexler said the women’s business has been “challenging” recently and that the fits, silhouettes and color palette of the clothes simply haven’t connected with shoppers the way they had in the past. cheap moncler

moncler moncler factory outlet sale J. Crew says it is aggressively trying to win customers back with fresh colors, classic designs and a more diverse merchandise assortment, particularly in the pants category. (As Drexler said, if you weren’t buying their skinny cut Pixie or Minnie pants last year, you probably weren’t buying women’s pants from them at all.) moncler sale

J. Crew is learning the hard way that in an era when e commerce has presented women with ever greater shopping choices, customer loyalty is hard to win and incredibly easy to lose. And with its middle of the road price point, the typical J. Crew shopper might be just as likely to invest in a $595 shift dress at Tory Burch as she is to impulse buy a $8.90 crop top at Forever 21.

moncler sale outlet With that kind of breadth of competition, J. Crew is betting that the way to get ahead of the pack is not with new marketing tactics or store designs, but to simply make better, more appealing clothes. moncler cheap moncler outlet sale outlet

J. Crew is not the only specialty retailer that is grappling with a style problem. Gap has lately had similar struggle, with sales stumbling hard as critics moncler outlet sale say its sportswear has veered from classic and moncler jacket sale simple to just plain boring. Gap recently pushed out its creative director, Rebekka Bay, a sign that it is looking moncler outlet jackets to get back moncler sale the haloof great style that made it the epitome of cool in the 1990s.

monlcer down jackets Gap’s sister brand, Banana Republic, appears to be coming out of a style rut under its new creative director, Marissa Webb, who impressed critics and analysts with fall and moncler jackets outlet winter collections featuring trendy and edgy details. But before Webb’s arrival, the brand was struggling, as cheaper fabrics and stodgy designs helped contribute to weak sales. monlcer down jackets

The recent weakness at J. Crew comes after a long stretch in which the brand was flying high. Many attribute its recent success to its top leaders, including Drexler, the chief executive, who has been dubbed the Merchant Princefor his previous work building Gap from a modest jeans chain into an empire of casual style. When he was fired from Gap in 2002 amid a downturn in sales, moncler outlet uk he took the helm at J. Crew and engineered its turnaround.

buy moncler jackets Jenna Lyons, J. Crew’s creative director, is beloved by fashionistas. (Associated Press) buy moncler jackets

moncler outlet store And then there isJenna Lyons, the creative director who has earned the kind of cultlike adoration that is typically reserved for haute couture designers. She’s responsible for the unique, preppy with a twist aesthetic of the clothes, and she is a walking billboard for how to wear them. Photos of her regularly ping pong around fashion blogs and Instagram feeds, often featuring her in thick rimmed, geek chic glasses and some sort of formal meets casual ensemble maybe a structured blazer atop ripped jeans or sequined harem pants paired with a striped T shirt. moncler moncler outlet online outlet store

cheap moncler coats Reviving the women’s business isn’t J. Crew’s only hope for improvement. The company also includes Madewell, a newer, casual c00l chainwhich had a much stronger year than J. Crew. cheap moncler coats

cheap moncler jackets Madewell adestination for distressed denim, suede ankle booties, and vintage looking button downs hada 14 percent sales increase in 2014 at stores open more than year, growth that is vastly better than what was seen at most specialty apparel retailers. It appears that Drexler sees Madewell as something of a pet project and that he is intensely focused on making it the next big thing in American casual apparel. cheap moncler jackets

cheap moncler outlet The company is also rapidly growing its lower priced Factory outlet business, with plans to add 21 more of these stores in 2015. And it is cautiously expanding https://www.hotmoncleroutlet.com the presence of the J. Crew brand overseas, with a Paris store in the chic Marais district and plans to grow its footprint cheap moncler in Britainand Hong Kong. cheap moncler outlet

moncler outlet online But even if theseother strategies help make up for slowness in J. Crew’s women’s business, the company remains determined to win backits core femaleshopper moncler outlet online.